UST unveils new brand logos

Story courtesy: Sandra Soliz, UST Director of Communications

After more than a decade, University of St. Thomas updates it athletic marks to a fresh, modern look that coincides with their transition into the NCAA’s Division III.

“The Celts have a new lion mascot face that is ferocious and ready for competition,” UST Athletic Director Todd Smith said. “These new athletic marks have a ‘here we come’ attitude.  The timing of these new marks couldn’t be better and the new look works great for this day in age.”

Among those first to view the new athletic marks were faculty and staff when the new marks were showcased at the University’s fall opening day celebration. 

“This new logo shape is aligned with the next step in our transition as an athletic program and as a university,” Smith said. “We are ready to get the new athletic brand out to the city of Houston, the state of Texas and all over the country.”

Athletes will show off the new Celt logo on their uniforms and gear. The athletic facilities were rebranding this summer.  New athletic t-shirts and more will be available in the University’s bookstore this fall.

The move to Division III and the Southern Collegiate Athletic Conference has coincided with the addition of several new varsity sports programs at UST over the past few years. Over the last three years, UST has added eight new programs to bring their total number of varsity teams to 15. The softball and track and field teams are set to debut during the 2020-21 academic year.

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